A research institute built around methodological transparency
Silver Data Lab is the research unit of T SILVER LTD, based in Sofia and conducting fieldwork across European markets.
Our story
T SILVER LTD started as a statistical analysis company working on survey data for European organisations. The recurring problem we encountered was not a lack of data, but a lack of documented, reproducible measurement.
Silver Data Lab was created to address that gap: a research unit whose output is a study, not a message. Each project is defined by an explicit hypothesis, a documented sampling plan and an analysis that any third party can replicate from the published tables.
Household economics, tourism, technology adoption and cultural change are the four domains of our annual research programme across European markets.
The people behind the data
Scientific direction
Methodology and sample design
Data analysis
Applied statistics and data engineering
Field operations
Fieldwork management and quality control
Scientific publishing
Technical reports and data visualisation
How we work
Representative samples
Our CAWI surveys use samples stratified by region, gender, age and employment status, weighted on official resident population data.
Source triangulation
Every self-reported estimate is compared with at least one independent behavioural or administrative source before publication.
Full transparency
We always publish sample size, fieldwork period, weighting scheme, margin of error and study limitations. Complete tables accompany every study.
Professional standards
We operate according to ESOMAR codes for survey research and ISO 20252 guidance on research process quality.